Course curriculum

  • 1

    Module 1: Identify Beachhead Segment

    • 1.1 - Map out all Possible Customer Segments

    • 1.2 - Filter Segments for Priorities

    • 1.3 Identify BeachHead Segment
  • 2

    Module 2: Map out Channels to BeachHead Segment

    • 2.1 - Identify Sweet Spot Customer Profile

    • 2.2 - Map out Whole Product Model

    • 2.2 - Identify Channels (Partners) to Market

    • Channel Partners Supplementary Notes
  • 3

    Module 3: Aligning Product + Partners + Sales for GoToMarket Roadmap

    • 3.1 - Market Map

    • 3.2 - Leveraged Expansion Model

    • Bonus - Identifying your Rocks

    • 3.3 - GoToMarket 3 Year Roadmap